Has a basic grasp of video styles and techniques.

• Technical understanding: You've proven a good understanding of essential video creation and editing tools and equipment.

• Working to a brief: You've taken on a basic film-making brief and delivered according to the requirements.

• Execution: You've used your film-making skills to create or amend several simple pieces of work for use in production.

Is a competent film-maker and videographer in their own right.

• Technical understanding: You've been able to find your way around all essential video creation and editing tools and techniques for smaller projects.

• Working to a brief: You've taken on a large film-making brief and delivered according to the requirements.

• Execution: You've been able to produce high quality film work on smaller projects, unguided.

Is an excellent videographer, with work regularly used in live campaigns.

• Technical understanding: You've been confident using a variety of equipment and techniques on major video projects.

• Working to a brief: You've taken on multiple major film-making briefs and delivered according to the requirements.

• Execution: You've been able to produce high quality film-making work on multiple major external projects.

Is an exceptional film-maker, regularly working on entire high-profile campaigns. Their film-making style has captured and extended the brand of the business. Is supporting others in up-skilling their own film work.

• Technical understanding: You're an expert in film-making tools, techniques and equipment. You've demonstrated that expertise and are upskilling others in your techniques, as well as inventing new ways of using tools.

• Working to a brief: You've helped to write and complete major film-making briefs and ensured they're delivered according to the requirements.

• Execution: You've been trusted by the business to execute to a high standard on the highest profile film projects.

Is a renowned film-maker, with internationally recognised work. Runs an internal video practice of exceptional calibre, where all work is of the highest quality. Creates exceptional videographers in others.

• Technical understanding: You're technically best in class at a form of film work, teaching and actively pioneering industry-wide discussion around best practices.

• Working to a brief: You've helped the team and business to better understand what they want, guiding multiple major film-making briefs from conception to completion.

• Execution: Your film-making has brought attention to the business, giving your team the reputation of being best-in-class.